Gift giving is an art, and like most art forms, it’s difficult. After all, when choosing a gift there is a lot to consider. It’s critical to find a gift that is usable, unique and stunning, and jewelry is the time-honored answer to the gift-giving dilemma for a reason. Although jewelry is often seen as a romantic gesture and a gift reserved for significant others, the truth is that when it comes to jewelry, the gifting options are endless. Whether you’re in the market for a gift for family, friends, or a romantic partner, we’ve uncovered the ultimate guide to gifting jewelry.

1)      Family

Family can be tricky and giving gifts to them is no exception. The answer? Sentimental or personalized jewelry. Whether you’re shopping for Father’s Day, Mother’s Day, or a family birthday, jewelry conveys the notion of commitment and love. After all, no one else in the world has been part of your life from the day you were born. For the best familial gifts, utilize personalization. Personalized jewelry can come in many forms. For the mom who is also a best friend, consider working with a designer to create a signature bracelet. For the father who loves the office, choose cufflinks that convey his personal style and commitment. Engraved pieces are also a wonderful way to convey love and appreciation.

2)      Friends

Friends are chosen family. Lunch dates, play dates and vacations wouldn’t be nearly as fun without your friends by your side. When it’s time to shop for a gift for them, show them your appreciation and love through jewelry. When it comes to buying jewelry for close friends, the key to a successful gift is paying attention to style. If your closest girlfriend is a modern woman with a high-powered job, carefully decorated city loft, and continuously updated wardrobe then opt for jewelry that mimics her life by sticking to elegant and contemporary designs. For friends, the best jewelry to give is brooches, necklaces, or earrings because they are effortless and personal fashion accessories. For male friends, the jewelry equivalent to a brooch or necklace is cufflinks. Next time you’re shopping for a friend, skip the hours of searching and start the quest with a jewelry designer.

3)      Romantic Partner

When it comes to significant others, jewelry is the oldest trick in the book for a reason—it conveys love, commitment, and thoughtfulness. Whether it’s a birthday, anniversary, or even “just because,” jewelry makes the perfect romantic gift. When buying for a female significant other, all jewelry is fair game, but dare to impress by buying a ring. Designer rings are premiere fashion accessories and serve as a constant reminder of love and devotion. For male significant others, designer rings make stunning gifts as well. Show your other half how much you care next gift season with a stunning gemstone ring.